![]() ![]() There’s the free WhatsApp Business App but it doesn’t let you send promotional messages to more than 265 contacts at a time. That applies to both transactional and promotional messages.Īnd what if you don’t use WhatsApp Business API ? ![]() You can’t send outbound WhatsApp messages via the WhatsApp Business API (now known as WhatsApp Business Platform) without creating templates.īecause Meta wants to protect the end user experience, it requires every mass message to be submitted for approval before it can be sent. Templates are essential for WhatsApp campaigns. Without having to wait for Meta’s approval every time, WhatsApp templates save time on campaign creation and sending. You can personalize your templates by adding variables that will adjust based on the user’s demographics, order details, or any other factor. Templates can be text-only or include media, like images, videos, documents, and action buttons. A WhatsApp template message, also known as a highly structured message (HSM), is a pre-built standardized message that you can reuse for your WhatsApp campaigns. ![]()
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